KHADI AS A GLOBAL BRAND

Three registered brands are being used by the Khadi and Village Industries Commission (KVIC), exclusively for products under the purview of KVI sector: (a) Khadi Brand: Mainly for premium and export oriented products, (b) Sarvodaya Brand: Products for consumption of middle and lower income group & (c) Deshi Aahar: For organic food items.

KVIC takes part in international trade fairs and exhibitions where, branded products, including khadi items, are widely exhibited. Delegations of Export oriented Units/Institutions registered with KVIC/State/Union Territory Khadi and Village Industries Boards (KVIBs) are also provided financial assistance to participate in the international exhibitions. During 2006-07, KVIC took part in 5 such exhibitions.

For promotion of export of khadi and village industry products, KVIC provides cash incentives to the registered exporting institutions and individual entrepreneurs at the rate of 5 per cent of the `free on board` (FOB) value of exported items.

KVIC has launched ‘Mission Khadi’ to convert the khadi fabric into ready-made garments of latest designs and the help of National Institute of Fashion Technology (NIFT), Chennai (Tamilnadu) and NIFT, Kolkata (West Bengal) is being taken for identification and procurement of appropriate machinery for projects under ‘Mission Khadi’, recommendation of expert designers required for the units, training of people engaged in such projects, etc.